The vision and mission statements of an organization enable the management to establish core values, purpose, future desired market position, and goals and objectives of an organization (Dewit, and Meyer, 2010). The most common of these concepts are specific, time bound statements of intended future results and general and continuing statements of intended future results, which most models refer to as either goals or objectives (sometimes interchangeably). Shaping is another strategic planning strategy that is highly effective in volatile and predictable industries.

No plagiarism, guaranteed! Whilst strategy originated in a military context, it has been adopted in a business to address the executive plan of an organisation setting out how it will achieve its goals and objectives. Debenhams has developed an effective communication system at all levels of management from top to bottom flow of information and communication, bottom to top, horizontal flow of communication among different managers and employees. Debenhams has developed a challenging corporate vision to achieve quality in operations developing new innovative creative competitive strategies through effective external environment scanning, SWOT analysis of the company and the competitors, internal analysis, market analysis, achieving goals and objectives to fulfil the expectations of all the stakeholders. Strategy as an idea is based on the notion that strategy does not emanate from the top levels of management but from ideas within the business environment (Johnson, Scholes and Whittington , 2008). On the same note, Johnson, Scholes and Whittington (2008) posit in visionary and shaping strategic styles that an organisation controls and influences the future business environment by predicting the path to realise it, in this case visionary strategic style. The process of managing the operations of a business is referred to as strategic because it entails how best a business organization respond to the circumstances arising from a dynamic and in other cases hostile business environment. 1.4Analysis of the Current Business Plans through appropriate Tools The management use value chain analysis, SWOT analysis, and Porter, s five forces analysis cope up with the challenges in management accounting and strategic planning (Dekker, 2003). Strategic planning is a process of making certain choices within an organization. However the knowledgeable motivated management develop effective resource based view of strategies to take the competitive advantage through successful business operations. (984). Th… The coordinated activities of the management to achieve the organizational goals and objectives through participation of all the stakeholders and meeting the expectations of all the stakeholders to achieve sustainable advantage. Get a verified writer to help you with Strategic planning in Organization. Strategic planning is a very important business activity. Retrieved from: https://cmoe.com/blog/strategic-planning-is-for-smaller-businesses-too/. 1. Thirdly, strategies are4 shaped by prior lived experiences. Strategic Planning Strategic planning should be a “purposeful process that utilizes the core values, missions, and goals of a school system to establish articulate action plans to achieve organizational objectives” (Marin & Leinbach, 2014). The Organizational Behaviour between the two firms were very different and identifiable. What is its type? In this case strategy is therefore an incremental change rather than a fundamental change influenced by lived experiences and organisational change. Strategic planning is a process that redefines and strengthens the values, purpose, vision, mission, goals and objectives of an organization. I feel that the strategic and tactical plans play the largest role in achieving goals because they lay out clear and structured plans in where organizations want to go in the immediate and long term future. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. An example of a small business entity is Ann Taylor, an American business for a group of women specializing in apparel retail chain stores. The real trick to doing a cost benefit analysis well is making sure you include all the costs and all the benefits and property quantify them.
As a strategic manager, I would use classical strategic style due to the predictable nature of the business environment to position my firm to take position of the favourable market. New Strategic Goals of Comfort Service . Due to the predictable nature of the oil and gas business industry environment, it would be easier to use SWOT analysis as a strategic tool in the classical strategic planning process. Meanwhile, Small business is a kind of business entity that is owned privately by an individual or a group of partners and that which operates with a small number of labor forces. The mission statement shows the purpose of an organization, what an organization wants to achieve? Strategic management jargon sometimes refers to “Big Hairy Audacious Goals” (BHAGs) in this context. (247), 4.8 That’s why Johnson, Scholes and Whittington (2008) point out that strategy can be viewed through the lens of experience, which describe lived experiences of strategic managers and organisation culture. Firstly by setting a goal in this case expanding market base and then implementing plans to strengthen the market position. Watson, G. (2007). Key components. However in some organizations managers do not share knowledge and there is a communication gap between the different layers of management, which results the ineffective use of resources. Debenhams has adopted an innovative organizational culture through learning and knowledge sharing, and build effective teams to enhance the quality, production through successful business operations. Human resource (HR) department deals with wide range of activities from strategic planning level to the day to day operations level. Help.

Organizations achieve competitive advantage through strategic human resource management as SHRM plan, formulate and implement effective strategies, to achieve goals and objectives efficiently and effectively. We will write a custom Essay on Strategic Planning specifically for you for only $16.05 $11/page.
Management has to make changes in strategy according to the changes in external environment, raw material prices gets higher, change in micro-economic environment, market structure, demand, competition, and change in macroeconomic environment like inflation, unemployment, changes in interest rate, new taxes, news rules and regulations , competitors strategies drive the management to form alternative strategies, and contingency plans, to meet the expectations of the stakeholders, as shareholders want more returns on their funds, customers want more quality goods and services at compatible price, suppliers expectations to pay their funds in time, creditors expect that interest and principle amount would be paid on the borrowings, government impose new laws, they expect that firm must obey rule and regulations and pay taxes, competitors are observing our strategic moves, and we (company) is observing their plans, and company has to do scenario analysis and for effective strategic plans to take competitive advantage and fulfil the expectations of the stakeholders. Debenhams is highly committed to have strategic workforce, which has been developed through training, knowledge sharing, has approach to anticipate the changes in external and internal environment, and meet the changing needs and wants of the customers, creating value for shareholders customers and other stakeholders. Debenhams has developed an innovative, creative approach, as management share knowledge through learning, take feedback of the customers and employees, improve the quality of goods and services, acquired latest technology, and developed effective procurement systems, outbound, inbound logistics, effective marketing and sales channels. Do you think that some improvements of organizational structure are needed? The consequence is that such small businesses may not have strong and effective strategies to tackle future business challenges and take advantage of beneficial opportunities that are likely to arise in the business process (Marien, 1990). Debenhams is highly focused committed to developed an innovative challenging monitoring and evaluation system through which management consistently do strategic control review, according to the external and internal environment analysis, customers analysis, financial analysis, and stakeholders analysis to form effective strategies to achieve sustainable competitive advantage.

For instance, it might be feasible to turn a shortage of production capacity into increased value for your product. Studies indicate that, Shell used simulation planning to predict changes in the oil business environment, and use the simulations developed strategies to overcome the drastic changes in oil prices in 1970. The management form strategies to improve quality, brand image and achieve competitive advantage creating value for all the stakeholders. On the one hand, it can be said that form any organization the customer comes first, second and third because comes without the customer the purpose of the organization will not exit, on the other hand, there may be other stakeholders who if not satisfied have the power to bring the organization to an end. IvyPanda. A successful plan means a … In 1981, Copley Manufacturing, Strategic Planning for "Doing it for Jesus Bookstore" It is important to note that strategic planning is crucial for every organization, both for profit and non-profit organizations. Strategic planning helps company in improving the rate of projects success. Before present the proposal to the Vice President, know the need some facts to support suggestion, decide to run the numbers and do a cost benefit analysis. Explain what strategic style you would adopt and why.

The globalization has huge impact on the attitude and behaviour of the customers, clients and consumers as they want more quality high brand, goods and services at compatible prices.

E-mails, project brief, project plan, Horizontal channel Neely, A.


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