The Pressures of Being a Political 'First', Amy Coney Barrett and the Myth of the Working Mom, The 20 Most Iconic Coats in Movie History. The fashion line reportedly shelled out 7 million dollars for Brad’s appearance in their commercial. Did it help or hurt the business-or not do anything at all for sales? For those who think young. Kendall Jenner for Pepsi. When T-Mobile hired actress Catherine Zeta Jones to endorse their services, they had no idea she would be such a huge hit. In Australia, the trend has been to use local Australian celebrities to promote Pepsi including Kylie Minogue, Jennifer Hawkins (Miss Universe 2004), Holly Valance, Harry Kewell, Delta Goodrem, Mark Philippoussis and several others including New Zealander Sonny Bill Williams. Joan Crawford was married to PepsiCo president Alfred Steele from 1955 to 1959 (his death), and was advertising executive and board of directors member from 1959 to 1973. Celebrities have this so-called ‘star power’ that grants them the ability to influence the masses in any way possible. But if you swear that 2020 is going to be the year you finally grow out your hair, let Jennifer Lopez and Kim Kardashian's extra-long lengths be your inspiration. PepsiCo's other drink brands, including Mountain Dew and Gatorade, also have a variety of famous spokespersons. Shortly after the assault charges came to light, Nutella—once declared as the former player’s “favorite spread”—decided to part ways with Bryant, a move it claimed had nothing to do with his legal trouble. Learn more here. Madonna’s controversial “Like a Prayer” was the song that carried her 1989 commercial. This one goes back several decades, but it should have served as a cautionary tale for celebrities to do even the smallest amount of research about the brands they endorsed. This year, Pepsi has tapped Cindy Crawford to recreate her stylish and iconic 1992 Super Bowl commercial—this time with the help of her 18-year-old son Presley Gerber. Don’t miss Brandweek, coming up September 23-25 in Palm Springs. Either way, her death seemed to spell disaster for a brand that was already seeing diminishing sales for some time. The second highest paid celebrity on our list, he received a jaw dropping 100 million dollars in return for attaching his name-and face-to their products. Even more shocking was that when the commercial aired, it was the highest earning commercial of all time. Her very first commercial, called "Live For Now," is a noticeably more political statement than Pepsi-pop spots past, but it's still as bright, bubbly and sleek as those that came before. Or, you can get the look instantly with the help of some clip in extensions. The late rock star portrays a mad scientist who brings Turner to life, and we love it. The senator has been criticized for seeming too ambitious — but that's kind of the point. In 1999 Janet Jackson signed on to the original "Ask For More" campaign which featured a song of the same name written and sung by Jackson. Inducted into the Advertising Hall of Fame, Dusenberry co-wrote the script for the motion picture "The Natural," with Roger Towne. Sources: SodaStream, California Milk Processor Board, Pepsi, © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health, Sunday, Oct. 25 Scoreboard: Fox News Wraps Up Week With Another Big Win, October 2020 Cable News Ranker: Tucker Carlson Tonight Achieves New Record, Posting Most-Watched Month in Cable News History, Saturday, Oct. 24 Scoreboard: Fox News Draws Nearly 4 Million Viewers in the 9 p.m. Time Slot, Week of Oct. 19 Evening News Ratings: World News Tonight Marks 100 Consecutive Weeks as Most-Watched Evening Newscast, Using Data to Actually Improve Brand Strategy and Get Results, How Leading Marketers Will Lead Markets in 2021, 3 Keys to Insights-Driven, AI-Powered Segmentation, Using Transaction Data for Real-Time Research. The good old days when One Direction's wardrobe mostly consisted of maroon jackets and chinos. Even more shocking was that when the commercial aired, it was the highest earning commercial of all time. Michael Jackson. 5 commercial couldn’t have taken that long to shoot and you’ll be amazed how much he was paid for it (see below). Nicki Minaj, 2012. “That’s just not the reality of our lives. To help you figure out how to wear your hair in the new year, we've rounded up the five biggest haircut trends of 2020, so you'll be sure of what you want before you head to the salon in January. Let's not forget Rihanna’s infamous CFDA dress either. Reebok hired on rapper 50 Cent to be the name of their stylish G Unit sneaker and made him one of the highest paid celebrity endorsements when they gave him an astonishing 80 million dollars to sport and model their product. Remember ringtones? Fogle was also charged with having sex with minors. Ranbir Kapoor and Deepika Padukone were signed for Pepsi's Youngistan campaign which targeted the youth. In 1974 Joseph Nicoletti, then of Brooklyn N.Y., now a music-film consultant based in Laguna Beach, California, sang and produced the theme "You're Drinking Diet Pepsi and it Shows." In 2006, PepsiCo and Motorola launched the "Cool Tones" campaign. Pictured with a rural Cambodian backdrop, the company went under fire for using a poor country as the setting for such a luxurious, high ticket item but the marketing scheme was an overall success after the company saw a relatively large increase in sales. The company reports this as an overall success, as he brought more men’s awareness into the brand and also helped it become recognized as both a men’s and women’s brand. That’s why this one was all about. A commercial was released which included her hit single, "Moment 4 Life", on Sunday, May 6 at approximately 6:06 pm. 10 Tips to Help You De-Clutter Your Closet, "Maskne" Is a Thing — Here's How to Fight Face Mask Breakouts, How to Find the Best Color to Wear For Your Skin Tone, 13 Steps You Can Take to Stop Stubborn Cystic Acne, According to Experts, The 5 Haircut Trends That Will Dominate 2020, The 11 Best Shapewear Pieces to Shop, According to Thousands of Customer Reviews, Of Course Kamala Harris Is Ready to Be President. The company sponsored Gordon in the Busch Series for two seasons. Learn how and when to remove this template message, "New Original Ringtones by Mariah Carey, Mary J. Blige and The All-American Rejects Now Available", "Pepsi's New Kendall Jenner Ad Was So Bad It Actually United the Internet", https://en.wikipedia.org/w/index.php?title=List_of_Pepsi_spokespersons&oldid=978582231, Short description is different from Wikidata, Articles needing additional references from May 2008, All articles needing additional references, Articles with unsourced statements from January 2009, Creative Commons Attribution-ShareAlike License, The first international popstar to become a spokesperson for the drink was, In August 2002, Pepsi pulled a national, 30-second commercial featuring multiplatinum rapper.

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